A study of customer awareness of Payment Apps in rural areas with special reference Satara district

Abstract

Today Electronic payment system is rapidly introduced in our country. It is to make India Digital. In this study, we will analyze awareness of e-payment among the people of Satara. We are targeting customers, private sector and Government Sector employees, Students, and Farmers. e-payment helps to grow economically as well as make digital India. We show the research result by analyzing the responses according to gender, age, qualification, occupation, monthly income, the user of payment apps, and so on. The study focuses on an analysis of the preference for payment apps and a comparative analysis of male and female users of apps in rural areas with the reference to Satara district in Maharashtra. UPI is an advanced payment system that offers greater use for consumers along with high security and it has shown greater adoption by the people. According to the government of India, the cashless transaction will maximize employment opportunities in the economy, and avoid cash-related robbery thereby minimizing the risk of carrying physical cash. The present study focuses on the concept and methods of UPI transactions in the Satara District, India. Besides, the study examines the benefits and limitations of using Apps for the general public.