Halal Tourism as a Vehicle for Community Service and Development: A Case Study of Butig, Lanao del Sur, Philippines

Abstract

This study assesses the halal tourism potential of the Municipality of Butig, Lanao del Sur, a historically rich and culturally vibrant town in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM). Known as one of the cradles of Mёranao civilization, Butig offers a wide array of attractions—from royal pageantry, traditional dances, and Islamic educational institutions to natural springs, agricultural products, and halal-certified delicacies. Employing an ethnographic approach, the study utilized fieldwork, participant observation, and interviews to explore the municipality’s tourism assets within the framework of Islamic principles. The findings highlight significant potential for developing halal tourism that not only fosters economic growth but also strengthens local identity and intergenerational knowledge-sharing. Positioned as a form of culturally grounded community service, halal tourism in Butig can empower residents, preserve religious heritage, and contribute to inclusive development. The study recommends a sustainable tourism model that integrates Islamic values, community engagement, and government collaboration, transforming Butig into a model destination for faith-based tourism and community enrichment in the Philippines.