Strengthening Digital Competence and Digital Media Engagement through A Community-Based Educational Approach

Jerico S. Sacdalan(1),


(1) Bulacan Polytechnic College
Corresponding Author

Abstract


This educational study examined the role of digital competence and attitudes in strengthening students’ engagement with digital media in higher education. A quantitative correlational design was used involving 100 Bachelor of Science in Office Management students from a higher education institution in Bulacan, Philippines. Data were collected using a validated questionnaire measuring digital competence, attitudes toward digital media, and digital media engagement. Descriptive statistics and Pearson correlation were used for data analysis. Students had high digital competence, positive attitudes toward digital media, and high digital media engagement. Digital competence had a strong positive relationship with digital media engagement, while attitude had a moderate positive relationship with engagement. Community-based educational strategies may support digital skills development, positive attitudes, and meaningful student engagement in technology-mediated learning environments.

Keywords


Community-based education; Digital attitude; Digital competence; Digital media engagement; Higher education.

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