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The Mechanism of Integration of Museum and Tourism Business in The Conditions of Recovery from The Global Crisis

Valery Vladimirovich Glushchenko(1),


(1) The Moscow Polytechnic University
Corresponding Author

Abstract


The subject of the article is the mechanism of integration of tourism and museum business in the conditions of the global economy emerging from the global crisis, the object of the article is the service sector in a new technological way. The purpose of the article is to create synergy in business based on the integration of tourism and museum activities to achieve this goal, the following tasks are solved. The essence of museum and tourism business is studied. The methodology of integration of tourism and museum business is described. The advantages of integration of museum and tourism business are discussed. Hierarchical four-level models of museum services and tourist services are formed; the scientific methods of this article are general theory of the service sector, theory of crises, historical and logical analysis, heuristic methods. The scientific novelty of the article is determined by the synthesis of the methodology of integration of museum and tourist services in order to create a synergetic effect in business.

Keywords


Crisis; Function; Integration; Management; Mechanism; Model; Museum; Role; Synergy; Tourism

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