Farmers Buying Behavior Toward the Fertilizers

Abstract

In India most of the family occupation is based on agriculture or farming, that’s why India is known as an agriculture-oriented economy. In India, farmers use a huge amount of fertilizers and therefore lots of companies are entering the agro-based chemical fertilizer market. Due to huge competition, farmers get different choices to purchase fertilizers. After the green revolution in India farmers go with chemical fertilizers to increase the production as well as productivity of the land, and due to this new fertilizer companies are entering the market and farmers get the choice to purchase the fertilizers. Our research is only for the study of the buying behavior of the farmers in the Sangli district, so in our district farmers have different perceptions while purchasing fertilizer, some different factors may affect the buying behavior of the farmers like the price of fertilizer, farmers land-holding, Crop that they cultivate, influencer, and so on. The farmers also face lots of problems while purchasing fertilizer. In our research, we find the conclusions on this research problem, also find the farmers required actually because every farmer have different buying behavior. And then along with this result we can satisfy the need of the farmers.